PARTNERSHIPS WITH MEANING
Instead of partnering with mainstream bloggers, we curated partnerships with like-minded people from different professions; people who would live, breathe and advocate for the brand.
Andamen came to us with two major concerns – low organic engagement rate on their Instagram and a very rich brand philosophy that had rarely been communicated. After a deep analysis of the brand, market and what’s working (+not working), we focused on three main things: engaging content, meaningful partnerships, community growth.
AUG 2021 — MARCH 2022
ANDAMEN
A CONSCIOUS, HOMEGROWN MENSWEAR BRAND BUILT ON THE TENETS OF LONGEVITY AND HIGH QUALITY CLOTHING.
Developing content pillars that had a 70:30 split of product posts and brand philosophy/supplementary hooks respectively. The feed went from solely product focused to one that felt visually more inviting, with hooks that made the audience understand the brand story and stay engaged with the page.
3X MORE ENGAGEMENT IN THE FIRST QUARTER
Net growth of 7000 followers in 6 months with only 2.5% of marketing spends devoted to this metric.
SUSTAINABLE GROWTH
GOAL
To communicate the brand philosophy and storytelling through content while increasing engagement + community on social media.
