MAY 2021 — PRESENT
GOOD KARMA
A BRAND SPECIALISING IN 100% RECYCLED AND UNBLEACHED TISSUES MADE FROM PRE-CONSUMER INDUSTRIAL WASTE AND PACKAGED WITH ZERO PLASTIC.
GOAL
To own the complete marketing efforts of the brand and increase awareness and shifts in consumer behaviour towards brown tissues
WHAT WE MANAGE
+ Marketing Strategy & Analysis
+ Social Media Calendars & Management
+ Content Shoots
+ Influencer Marketing
+ Performance Marketing
+ Omni-channel Assets (Blogs + SMS + Emailers)
REAL CONTENT
Our goal was very clear from Day 1. We wanted to reimagine Good Karma’s marketing communication with one main angle. Content that did not show the product in studio / staged settings but instead in real life settings, being used by real people, and as solutions to products. Far less boring and far more convincing isn’t it?
INFLUENCER PARTNERSHIPS
Brown tissues are new. To introduce a shift in behaviour and to bridge the barrier of purchase, we wanted many people to simply give the product a go. We knew the product would speak for itself. So, we manually curated and engaged with over 700 influencers in 4 months to try the product and increase awareness within their micro communities in an organic manner; they then turned out to be genuine advocates and long-term consumers of the brand.
700 PARTNERSHIPS IN 4 MONTHS
