How do you spread the word about a luxury home with an otherwise hush-hush marketing strategy? Curate partnerships with like-minded brands and people to organically create buzz around the space.
MAIA ESTATES
SEPTEMBER 2021 — PRESENT
GOAL
To communicate the brand philosophy and storytelling through content while increasing engagement + community on social media.
WINNER OF BEST SUSTAINABLE RESIDENTIAL DEVELOPMENT - ASIA PACIFIC.
MAIA was looking for a long-term partner who understood the brand and communicated their sustainability philosophy in an engaging manner. That’s where Distil stepped in. Our first mission was to change the visual look and feel of IG account to align with the luxe lifestyle of the MAIA TG - minimal, refined and strong on aesthetics.
We wanted it to look different from every other templatised / corporate real estate feed and built a visual language that was elevated and instantly drew one in.
A LUXURY REAL ESTATE BUSINESS THAT BUILD HOLISTIC HOMES THAT ENHANCE OUR ECOSYSTEM.
Content is more than just property images. It’s about entering the lifestyle of the customer and speaking directly to them. 10x increase in the net month follower growth (with the same marketing spends as pre-Distil).
10X INCREASE IN FOLLOWERS
Think brand shoots, luxury pop-ups, curated experiences, the whole shebang.
Our favourite partnership? Balance & Blend – an event where we acted as a catalyst to bring onboard SatatKi who developed an experiential gallery-style walk-through (with jewellery in fine china) showcasing upcoming artists and sustainable fashion brands with shoppable QR Codes and a new discovery in every nook of 27 Summit, MAIA’s flagship property. The cherry on the cake? Fashion Revolution hosting workshops raising awareness about the impacts of fashion. This led the right audience to indulge in discovery while walking through the home, that’s two sales objectives in one go.
